Media has been finding more and more ways to creep into any aspect of our lives we will allow. I just read an article in Advertising Age how OnStar is testing voice-activated text messaging, and Facebook updating, for all of us who can’t resist the urge to complete these important tasks while driving. Although it seems as if the airways (broadband, etc.) are at the point of saturation, it appears to be hardly the case; and the more media around us, the more opportunities created for advertisers to find ways to get in front of us.
Whether or not this is a good or bad thing is up to you to decide. But what is obvious is that in the past we as the consumers have been in the position of receiving messages from companies through various media channels. Now, with the eruption of social media and the growth in advertising outlets quickly following, the pathways for consumer messaging are widening and society is noticing. For what once was a one-way street, has become a two-lane highway and consumers can react fast and publicly to the messages coming toward them. (more…)
