Archive for August, 2010

One of our partners in the publishing industry recently told me that with the way the economy has been (and continues to be) everyone has had to find places to cut. “It’s just a fact,” and he went on to say, “the trick is knowing how to cut smartly.” Some organizations have done just that – they’ve identified areas that their customers could do without.  These are the things they could cut without hurting their relationships with their customers. 

It seems during this recession many companies have chosen one of the single worst areas to cut: customer service. For example, my local grocery store, part of a large chain, rarely staffs their customer service desk around the lunch hour. It’s annoying if you want to buy stamps or have to return something. How many lost lottery ticket sales to you figure that represents a day? (more…)

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  • Tuesday, August 24th, 2010

  • Drop and give me 300

    It started with a simple question from Gregg, the creative lead here at the agency.

    “You want to do the 300 challenge?”

    “What is that, some type of bowling tournament,” I asked. Ah…no.

    The 300 challenge, as I soon learned, was anything but bowling. Modeled after the popular movie 300, the challenge is a workout…more of an extreme workout in my opinion…in which you do a series of seven exercises that total 300 repetitions. And the seven exercises are done one after another with no rest. The goal is to see how fast you can get through it. (more…)

  • Thursday, August 19th, 2010

  • So long…

    Just a few short months ago I was saying hello, and now it’s time for me to say goodbye and head back to school in the Big Easy. I have really enjoyed my time at LePoidevin Marketing, and am thankful to everyone here for this opportunity.

    My goals this summer were to learn more about B2B marketing, receive hands-on experience with researching and writing, and to gain a better understanding as to how I might fit into the field of marketing upon my graduation. (more…)

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  • Tuesday, August 17th, 2010

  • Media training: Once is never enough

    Media training is like milled corn to a rodent, one time at the trough is never enough…or something like that.

    The art and science of media training is the healthy respect that comes from knowing that the mic is always hot and that the reporter (or blogger) is not your long-lost buddy from college. It’s about understanding the 24-hour news cycle and knowing how you fit into it. And the focus is on getting as much value out of the media confab as possible. (more…)

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  • Monday, August 9th, 2010

  • You’re welcome, Rockwell Collins

    Hey, good news – I can now add photographer to my list of talents here at the agency.

    A few weeks ago I received the latest copy of Aviation Week & Space Technology magazine at work. After thumbing through it I went to the back cover and saw an ad for Rockwell Collins. The ad did its job – it stopped me for sure, not because of the messaging, but rather for the photo of United Nations relief supplies with an Air Force C-130 aircraft in the background.

    I think the photo in the ad looks awesome, due to the way the composition and lighting focuses in on the supplies in the foreground and slightly blurs the aircraft behind them…but also because I took it. (more…)

  • Thursday, August 5th, 2010

  • Let’s go on tour

    Ink and relationships – in public relations it doesn’t get much better than that. And one way to get both is by hosting a media tour when, for example, a B2B client is launching a new product.

    Most editors like the idea of getting out and meeting with a manufacturer, touring their facility, talking to engineers and seeing the product. The benefit of a media tour to the client is two-fold. First, they’re more likely to receive better coverage. Whereas a simple press release might get a client 100 words and a photo, editors attending a media tour generally write a larger story (400 – 800 words) on the client and their product. That’s because they’ve invested two days of their time attending the tour and need something to show from their investment of time and effort. (more…)