Archive for June, 2010

  • Thursday, June 24th, 2010

  • Cover me

    June issue of IMPO

    Nothing beats a cover.

    I worked to get my client profiled on the cover of Industrial Maintenance and Plant Operation’s (IMPO) June issue. In the business-to-business world of Public Relations, landing a cover is gold. When our clients are on the cover, their competitors aren’t. (more…)



  • Wednesday, June 23rd, 2010

  • Celebrate!

    I recently had the pleasure of going to a birthday party — my grandparents’ dog’s 8th birthday party to be specific.  Fellow partygoers included my mom, grandparents, great aunt and uncle and their puppy as well.  What an experience it was.  What I was hoping to be a relaxing family visit actually turned out to be a bit more chaotic than desired after the previous night full of old friends and a wedding celebration. (more…)



  • Friday, June 18th, 2010

  • Media training: Always a good idea

    TNT announcer and former NBA player Charles Barkley can say anything...you can't.

    On the heels of controversial comments made by BP CEO Tony Hayward about the ocean essentially repairing itself and that he’d like everything in his life to be normal again, company chairman Carl-Henric Svanberg leapt into the void… to make things better. He promptly made them worse by mentioning that BP cares about “the small people” injured by the oil gusher in the Gulf of Mexico.

    Do these two executives not have a legion of PR folks? (more…)



  • Thursday, June 17th, 2010

  • Mysticism and tradition in a can

    I promise that I won’t stay on my alcoholic beverage theme much longer, but I thought I’d share this commercial for Sapporo Beer. 

    Sapporo Beer Commercial (more…)



  • Monday, June 14th, 2010

  • New kid on the block

    Kathleen Larkin is the new summer intern at LePoidevin Marketing.

    Hello all, I’m Kathleen Larkin, the new summer intern at LePoidevin Marketing. I’m originally from nearby Pewaukee, Wis., and will be a senior at Tulane University in New Orleans this fall.

    As a marketing major, I’m excited to be here learning all that I can. I hope to learn more about the business-to-business side of marketing, receive some hands-on experience with marketing research and writing, and to see if what I’ve learned in school so far applies to marketing in the real world. (more…)



  • Friday, June 11th, 2010

  • Training the owner, not the dog

    Dean with his latest family addition, Rizzo

    My last post touched on the process my wife and I had been going through while attempting to adopt a dog.  I also mentioned how I prefer larger breeds, and that she wanted a smaller dog.

    Well, as most every reader of MERGE would have guessed, my wife’s preferences won out…meet Rizzo, our dachshund-schnauzer combo.  Described often as “so ugly he’s cute,” Rizzo has very quickly won both of us over.  (more…)



  • Tuesday, June 8th, 2010

  • Spill

    I subscribe to a weekly newsletter published by Lost at E Minor. This week’s edition featured images from the BP oil spill posted on the Boston Globe website.  Alongside the images, a poignant comment on how the disaster reflected in these images works as a literary device in our America’s story –– the struggle of nature vs. man. (more…)



  • Wednesday, June 2nd, 2010

  • Golf skills not up to par

    Karen preparing for the BMA Big Swing Golf Outing

    I know this sounds like the opening line of a joke – my boss walks into the office a few weeks ago and asks me if I’d like to play in the annual Business Marketing Association (BMA) Big Swing Golf Outing. Trust me – it’s no joke. It’s what I’ll be doing June 21. (more…)