Archive for February, 2010

  • Thursday, February 25th, 2010

  • The potential and kinetic value of ideas

    I recently took part in a discussion on LinkedIn, “Do ideas have value?”  I thought it was a really intriguing question. So many others did too that the string had well over 500 posts by the end of the day. Opinions varied widely, but the crux of the debate seemed to focus on two things:

    1)      How is “value” defined, and …

    2)      Does what happens to the idea somehow determine the value of the idea? (more…)

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  • Tuesday, February 23rd, 2010

  • It’s not easy eating green

    No, this is not another Man vs. Food challenge. Nope, not an Andrew Zimmern Offal Feast Fest either, though it may soon be a Throwdown to my children at the dinner table.

    “Eat a live frog first thing in the morning and nothing worse will happen to you
    the rest of the day.” 
    — Mark Twain

     “Eat That Frog!” by Brian Tracy is a valuable resource in my library (yes, creatives do read) that offers 21 useful ways to address the challenges that we each face regarding time management and overall productivity. (more…)

    The Air Force Reserve has taken me literally around the world…and then some. My most recent trip was a quick jaunt down to Haiti the week following the Jan. 12 earthquake to escort a reporter from a national Web-based news agency. Although I was only on the ground for about two hours, and in the middle of the night, the experience was certainly memorable.

    As a public affairs specialist, I always welcome the opportunity to tell the Air Force story. So when the chance to share my experiences in Haiti arose recently, I put on my uniform, grabbed my photos and headed off to face a rather inquisitive bunch – my daughter’s fourth-grade class at Franklin Elementary in West Allis, Wis. (more…)

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  • Thursday, February 18th, 2010

  • We know it all

    It’s good to get in front of a student audience periodically to gauge the state our own hubris. You know the value of a good Ishakawa diagram and the business end of a sincere communications plan. Now try explaining that in English.

    The gaze of 20 blank faces trying to digest their first exposure to anything associated with the concept of Six Sigma is akin to attempts at explaining away a speeding ticket to a state trooper on a 90-degree day. In the first instance, nothing has prepared this audience for the discussion because it’s a manufacturing concept (and they’re in the school of communications) and in the second case nothing you have to say is of interest to the target. And both situations are your fault. (more…)

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  • Tuesday, February 16th, 2010

  • Dean LePoidevin

    The driving force behind LePoidevin Marketing, Dean listens to the client, pinpoints the critical needs and identifies a strategy that bears the best results. With a background in television broadcasting, audio & video production, and creative copywriting, to several years in sales, sales management, marketing management and account supervision, Dean has amassed a broad portfolio of practical, hands-on experience, which gives him the innate ability to see the big picture. Dean surrounds himself with a dedicated team of seasoned professionals who are able to provide immediate impact on any project. With the right team in place, Dean knows it means success.

    “It’s not enough to have just a great creative idea anymore. That idea must work in the whole context of our client’s marketing and branding plans. It needs to fit the strategy, convey the core message and, above all, it should help make the cash register ring.”

    — Dean LePoidevin


  • Monday, February 15th, 2010

  • Brewing up a customer for life

    Throughout our day, we have interactions with various companies or brands. Most of the time, it’s so routine that we may not even think about it – whether it’s pumping gas, grabbing a bite to eat, running an errand or getting a cup of coffee. And when something positive happens, you can’t help but to re-evaluate that experience and be refreshed when you think a company has gone above and beyond to make your day. That’s exactly what I experienced the other day. (more…)

    If there’s one person who has the know-how to move clients closer to their marketing goals and objectives, it’s Karen. From strategic planning and budget management to working one-on-one with individuals to define and execute their marketing and communications programs, Karen helps clients in creating a marketing program that fits their needs and enhances their growth. No matter the challenge or task, Karen gets to the heart of what LePoidevin can do for a client.

    “It’s the little details that are vital. Little things make big things happen.”
    — John Wooden

  • Sunday, February 14th, 2010

  • Michael Isaacson

    Mike helps our clients identify their critical focus so they can better connect what they already know with what they really want. A lot of B2B marketing firms view information as a commodity. Without creativity… information becomes unwelcome noise that’s quickly forgotten. With creativity… information becomes an engaging story that leaves a lasting impression. Mike believes creativity is the best way to add value to your existing marketing resources. Instead of repeating “what’s expected,” let Mike help you re-imagine “what’s next.”

    “Different isn’t always Better, but Better is always Different”
    — Dale Dauten

  • Saturday, February 13th, 2010

  • Gregg Kerttula

    The birth of a great campaign starts with a single spark of an idea. Getting to that spark requires the best in creative talent. As the leader for creative at LePoidevin Marketing, Gregg generates brands and ideas that produce value and invoke excitement for our clients. His diverse background allows him to use originality to develop stories using a medium that works best for each individual. He is involved in the creative process from start to finish, turning ideas and concepts into deliverables that communicate our clients’ key messages.

    “Bones heal, chicks dig scars, pain is temporary, glory is forever.”

    —Evel Knievel

    Passion and creativity drive this wordsmith to seek out those questions in life that challenge one to their very core. As a professional writer with experience in academic, creative and business communication platforms, Dave is skilled at digital, social media and web content generation, B2B marketing strategies and effective communication. Driven by a desire to produce and develop creative viable solutions that deliver success and meaningful results, Dave adheres to the ideology that by finding the common thread within your interests, you can achieve anything you set your mind to.

    “If you give a man an answer, all he gains is a little fact. But give him a question and he’ll look for his own answers.”
    —Patrick Rothfuss