• Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles

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  • Monday, August 17th, 2015

  • First Impressions

    First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn about everything there is to learn in marketing and experience life and work at a marketing agency.

    As you may be able to tell by my name, I’m not an American. I live and study in Aachen, Germany. So when I first arrived in the U.S. about two weeks ago, I was able to visit New York, Philadelphia, Washington, Chicago and finally Milwaukee, I was lucky to see a lot of great new things in a rather short time.

    My first impression of the U.S.: Everything is bigger. Houses, cars, malls, desserts (definitely, not complaining).

    Katja with Dessert

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    Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

    Improve Your Instagram Profile

    1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
    -Instagram handle must appear on all of your brochures, flyers and business cards
    -Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

    2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

    3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

    4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
    When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

    5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

    6. Run a contest. Running a contest can help you quickly expand your reach:
    -“Like to Win” contest: Simply ask for Instagram users to “like” an update.
    -“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

    Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!



    I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

    Milwaukee Lion Twitter
    As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

    Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

    The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

    Milwaukee_Lion_Twitter_Account Cougar

    We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.
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  • Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


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    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

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    What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

    Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

    Millennial Marketing

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    As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achieved and goals to be realized… we will never stretch to our true potential. I wondered what have I learned in my career–both good and bad, that lead me to where I am today? Here are a few of my do’s and don’ts that can help your professional development.

    Professional Development

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      | Comments Off on Try a Little Harder. Be a Little Better.


    News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

    As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

    Let’s look at what he said:

    “Tidy, well organized layouts actually increase coupon returns.”

    DAVID OGILVY

    Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
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  • Tuesday, May 5th, 2015

  • PR: A Few Do’s and Don’ts

    Any seasoned PR practitioner has picked up a few tricks of the trade through the years – many of which were learned the hard way. But those were good lessons to learn as it made me a more effective PR professional. Here is my list of do’s and don’ts when it comes to B2B PR:

    Do research media outlets and identify the ones that make the most sense for your clients.

    Don’t assume you know all of the outlets pertaining to your clients. Use a media monitoring service to uncover print, electronic, bloggers and other outlets/influencers that cover your clients’ industries.

    Business to Business Marketing and PR

    Do pitch story angles to editors. They’re looking for well thought-out ideas and submissions that are specific to their audience; if you provide them with good content, you’ll often get a yes.

    Don’t sit back and wait for the phone to ring – it won’t.
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