What does it mean when the air begins to cool and the leaves start to turn color? It’s time to start gearing up for the busy fall trade show season of course! But before heading to the airport, hopefully you accomplished a few tasks ahead of time to make your show successful.

Did you write and distribute a news release about your involvement at the show? Industry B2B publications often include a trade show preview section a month prior to the event highlighting exhibitors. This is a great way to receive free publicity and credibility prior to the show.

Did you set up booth visits with the media? Trade press editors allocate several hours each day walking the show visiting with certain exhibitors. If you want to be sure they visit you, invite them. Editors are always interested in seeing new products, and can secure valuable post-show coverage in their publications.

Did you create press kits for the media? When editors visit your booth, they’ll want some information to take with them. Help them out by preparing press kits on your company. Recent news releases, biographies on key personnel, company history, product information and photos are some of the items that should be included in your press kits. Having them pre-loaded electronically on travel drives makes it easier for editors to access.

Following these simple PR tactics will help make your trade show a success. So what are you waiting for? Start writing your trade show release today!

  • Wednesday, August 20th, 2014

  • The Best Cheat Sheets for Designers

    Learning a programming language or program quick keys can be like learning another speaking language.

    Creativebeacon.com has compiled a great resource of the Best Cheat Sheets for Designers available as PDF downloads. There are cheat sheets available for HTML 5, CSS3, WordPress, JQuery, PHP, Photoshop and Illustrator. Curated from a variety of sources including Tuts+ and Smashing, these at-a-glance references will quickly have you coding like a pro.


  • Tuesday, August 5th, 2014

  • Social Media Explosion?

    At times my staff looks at me cross-eyed, thinking me a dinosaur without a clue.


    I’m being told by my associates, bloggers, fellow agency owners and assorted “experts” that online and social media are not only the “way things are today”, but that all forms of traditional marketing communication will soon be online only: Print is dead. PR is all-digital, all the time. Trade shows are a thing of the past. And, don’t even bother employing direct snail mail.

    Yet, I have also read snippets from individuals like Bob Hoffman, the Ad Contrarian wherein he states the data doesn’t necessarily support the above comments and that in fact, traditional forms of media and communication still work.


  • Monday, July 28th, 2014

  • Here I Come to Save the Day!

    You know the stories about every day heroes, invariably mixed between the headlines of this crisis or that. Stories that serve to uplift, inspire and give us hope reminding us that there is a great deal of good left in this world. Most of my heroes don’t make the headlines, but they are still remarkable to me. Those who put it on the line and say “Yes, I can” when others simply bow out become my heroes.


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    As a child, you are told that it pays to be positive. This theory has carried through as I’ve grown older and ventured into the professional world, particularly when it comes to writing. You shouldn’t write negative headlines – it gives the wrong message for your brand. But a recent study is telling people to bring their worst and it may give the best results.

    In a study of 65,000 headlines, Outbrain compared positive, negative, and no superlative (using words like best or better) headlines. The study found that headlines with positive superlatives performed 29 percent worse and headlines with negative superlatives performed 30 percent better. The average click-through rate on headlines with negative superlatives was 63 percent higher than positive ones. (more…)

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    Creativity is the fastest, easiest and least expensive way to bring added value to your brand, product or service. Fortunately, your next creative breakthrough can be just as fast, easy and inexpensive.

    Great writers and artists included walks into their daily creative practice. These walks provided insight and inspiration, and often served as the cure for writers block. Henry David Thoreau’s approach to the art of writing is more relevant than ever…

    “How vain it is to sit down to write when you have not stood up to live! Methinks that the moment my legs begin to move my thoughts begin to flow–as if I had given vent to the stream at the lower end and consequently new fountains flowed into it at the upper. A thousand rills which have their rise in the sources of thought–burst forth and fertilize my brain. . . . Only while we are in action is the circulation perfect. The writing which consists with habitual sitting is mechanical wooden dull to read.”
    (A Year in Thoreau’s Journal, August 19, 1851)

    A recent report from Stanford University confirms what writers like Thoreau have know for centuries… walking boosts creative inspiration and increases creative output.

    So if you feel like you need a creative boost, here’s my suggestion:

    Step 1. Click the link and print out the story on “walking vs. sitting.”

    Step 2. Walk to your printer to retrieve the story.

    Step 3. Fold up the story, put it in your pocket and keep walking!

  • Tuesday, May 20th, 2014

  • #Don’t forget to @reply

    Call it the number sign, pound sign or hash tag # — this character generates marketing. Companies are realizing the importance of hash tagging on social media pages. Twitter, Facebook, Instagram and other platforms are using this symbol to categorize postings for users to search and interact with their brand. It’s great that your business is posting status updates and tweets, but are you responding to your followers?

    A recent study from Simply Measure analyzed 98 popular global brands on Twitter regarding their reply rate with surprising results. The average brand tweets 10 times per day, but only 54 percent send less than one @reply. Who has the best response rate on Twitter? Pizza Hut tops the spot with more than 68,000 replies to followers — more than half of the combined replies of other top brands. Social media is about engaging conversation with your customer. Brands are tweeting, posting and hash tagging their hearts out, but forgetting the importance of social media as two-way communication. Put the social back in social media and interact with your fans and followers.

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    The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)

  • Tuesday, March 11th, 2014

  • What are you wearing?

    Does your staff complain when they’re asked to don their corporate apparel? Do they find it uncomfortable, unflattering, faded and dated? Does your apparel accurately reflect your corporate culture?  If not, then maybe it’s time for an upgrade! Here are some things to consider: (more…)

  • Tuesday, February 4th, 2014

  • Demographics…and Millennials

    I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.

    Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.

    As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking.  Trust you’ll feel the same way.  Enjoy.