The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)





  • Tuesday, March 11th, 2014

  • What are you wearing?

    Does your staff complain when they’re asked to don their corporate apparel? Do they find it uncomfortable, unflattering, faded and dated? Does your apparel accurately reflect your corporate culture?  If not, then maybe it’s time for an upgrade! Here are some things to consider: (more…)





  • Tuesday, February 4th, 2014

  • Demographics…and Millennials

    I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.

    Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.

    As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking.  Trust you’ll feel the same way.  Enjoy.





  • Monday, January 27th, 2014

  • Are you ready for the deep end?

    My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this  month. As many parents, the height of anticipation and expectation was overwhelming for me – I wanted him to have the perfect swim stroke and a great flutter kick right from the first minute. My own miniature Michael Phelps.

    And, he did well – not perfect, but listened to his teacher and paid attention. When it came to the free time of class, he was insistent on swimming off to the deep end. The worrier mom that I am, I kept saying no, but he kept taking his kickboard and heading towards the unknown. It was a hard lesson to explain to my strong-willed toddler that he needed to work his way up and learn more before he was ready to swim to the deep end. (more…)



    I found this informative video commentary by GoodBadFlicks while researching movie and music news updates at one of my favorite resources; bloody-disgusting.com. This review of movie posters and design trends from the past to present offers a unique comparison of some all too common design executions. Take a look at this, I think you will find it interesting and very entertaining.

    When you invest in the creative product, the result is a more powerful, more unique and more meaningful message – one that captures the attention of your audience and fills more theater seats. So, whether you are a fan of the big screen, or like viewing in the comforts of home, look closely at that promo art…you might have seen it before. Now please pass the popcorn.



    Grandma and grandpa…and apparently several of their friends…are using Facebook more than ever before. That’s one of the more interesting findings released last week from the Pew Research Center’s Social Media Update 2013.

    According to the telephone survey conducted between Aug. 7 and Sept. 16, 2013, of 1,801 U.S. adults, 45 percent of Internet users age 65 or older now use Facebook, up from 35 percent who did so in late 2012. So why the increase of Facebook use among this age group? (more…)





  • Thursday, January 2nd, 2014

  • Networking is life

    I was helping direct a photo shoot a couple of days ago at a facility that is usually off limits to any sort of photography. We received “executive privilege” approval and access for 90 minutes to shoot some promotional stills.

    The manager of the facility stood in the back of the room, wrist watch in hand, counting the minutes until we would be finished, so that the facility could be put back to normal. (more…)





  • Tuesday, December 24th, 2013

  • Engaging fact

    Here’s an interesting and useful fact to share from HubSpot.

    hubspot stat

     


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  • Friday, December 20th, 2013

  • Wanna blow a sale?

    I was on Facebook today, saw an ad, and immediately felt the need to make an impulse buy. For me, it was a total no-brainer. I love bicycling-related stuff, so I clicked on the ad.

    It took me to the company’s site, and I figured I’d buy a novelty jersey – something that would make me stand out from the crowd when on a group ride.

    I get to the site and it loads. There’s the jersey and I’m ready to buy. Except I couldn’t buy it, because a pop-up appeared, asking me to either create a log-in or create an account.

    They wanted my information BEFORE I EVEN BOUGHT ANYTHING. There was no way to close it. I clicked on the photo and nothing happened, because I hadn’t created or logged into my account yet.

    Why would they do that? (more…)


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  • Friday, November 22nd, 2013

  • Crowdsourcing with MobCraft Beer

    While I am not much of a beer connoisseur, I must say I am impressed with MobCraft Beer’s approach to developing new ideas while building a loyal customer base using crowdsourcing.

    I have been fascinated by the concept of crowdsourcing and its application to marketing and public relations since discovering it several years ago. The term “crowdsourcing” was coined by Harvard grad Jeff Howe in 2006. Crowdsourcing involves solicitation of ideas from key target audiences, typically in a cost-effective, participatory manner. The concept has actually been around for years, but the Internet and social media offer unique ways to leverage these virtual brain-storming sessions. (more…)