• Wednesday, December 10th, 2014

  • Must. Love. Advertising.

    B2B Advertising and Marketing

    From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
    First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
    Here are a few quick reasons why you shouldn’t bypass advertising:

  • Friday, December 5th, 2014

  • Take the Stairs.

    Burn calories instead of electricity! Unless you work 30 floors up, try to avoid elevators and escalators. Simply taking the stairs to and from your office every time you arrive and leave can have a positive impact on your activity level. You can even use the stairs in your office as a convenient way to work out. If you have a few minutes, walk up a few flights and then back to your office.

    Beat the Seat Challenege


  • Thursday, December 4th, 2014

  • Rethink your office.

    Standing desks keep employees on their feet and off their seat. But if you’re like 99% of the world and don’t yet have a standing desk, try to get on your feet as much as possible. Every morning, make it a point to stand when you read your emails. Don’t roll your chair around your office to get to your filing cabinets; use that time to stand up and move. When you take a phone call, use that time to walk around the office. Small changes, practiced consistently over a long period of time, can pay of big time.

    Standing Desk


  • Wednesday, December 3rd, 2014

  • Have a ball.

    Sitting on a stability ball, instead of an office chair, can be an effective way to combat sitting disease. You’ll recruit more of your muscles to maintain your balance. This increased muscle engagement can strengthen your core muscles and even increase your caloric burn.

    Stability Ball at Desk


  • Tuesday, December 2nd, 2014

  • Workout at your desk.

    Set an alarm on your computer or smart phone. Every hour, have a little ringer go off to remind you to take a stretch, march in place, do a few pushups beside your desk or do a set of jumping jacks. Google office yoga. You’ll find dozens of poses to get your blood and creative juices flowing again. Even if you just set that alarm device on a shelf across the room, you’ll be forced to get up and out of your chair to turn it off.

    Forward Fold Yoga Post at Office


  • Monday, December 1st, 2014

  • Are You Ready to “Beat the Seat?”

    If you’re like most people I know, you probably spent the last several days sitting at your kitchen table eating platefuls of turkey; or sitting on the couch watching hours of football. You sat in your car as you drove into work… and as you read this blog… you are most likely sitting at your desk.

    Healthy Office Life

    During the last several months, there have been countless stories about how sitting too much at work is bad for you. The harm goes well beyond an increased waistline. According to leading American and European health experts, sitting for six hours or more each day increases your risk of obesity, high blood pressure, heart disease, diabetes, cancer and depression.

  • Tuesday, November 25th, 2014

  • Learn How to Be Found

    For an ad executive, there wasn’t a meeting this last year that didn’t have the buzz of “SEO” included. I know that it provides agony and dread to some and it doesn’t need to!

    LePoidevin Marketing SEO

    tagged: , , ,

  • Wednesday, November 19th, 2014

  • Is your brand going on too long?

    Wonder no longer! AdFreak has released this handy infographic to provide us with guidelines for “The Ideal Length of Everything Online.” And, they’ve done the number crunching to prove it. Although released with the caveat that the length of a post or video can be driven by type of content and audience, these are still good guidelines to consider.

    Online is a Zoo

  • Tuesday, November 11th, 2014

  • Let’s Talk Social MeowDia

    How many times per day do you scroll through your Facebook page only to laugh at a cat, dog or goat? These furry creatures have taken over the internet and there is so much we can learn from our four-legged friends.

    Four Social Media Content Lessons from Four-Footed Entrepreneurs:

    Social Media Cat

    1. Fresh and Funny
    You generally post articles on the best practices of [insert subject here]. Yawn. Okay, yes, there is value and wonderful information you can offer to your followers—it’s not all they want to see. Make someone’s day with a posting that offers memorable humor. You may not get a lead, but you did grab their attention.


  • Tuesday, October 28th, 2014

  • Have You Checked Your Lists Lately?

    Prospect lists. Sales Leads. Whatever you call them, most businesses have them and it’s important to keep them up-to-date and as accurate as possible if you want your marketing materials to reach their intended targets. Whether you’ve purchased your prospect list(s) or hand-picked your prospects these lists have a tendency to become less accurate over time, so stay on top of them.

    Show me the Leads

    The first thing I do when I’m working with a new list is to make sure that things are spelled correctly and that addresses, emails, etc. are as accurate as possible. We’ve all gotten that bulk mailer at home with our name completely butchered, right? Don’t do that to your prospects. Show them that you care enough to spell their name correctly!