I have been fascinated by the concept of crowdsourcing and its application to marketing and public relations since discovering it several years ago. The term “crowdsourcing” was coined by Harvard grad Jeff Howe in 2006. Crowdsourcing involves solicitation of ideas from key target audiences, typically in a cost-effective, participatory manner. The concept has actually been around for years, but the Internet and social media offer unique ways to leverage these virtual brain-storming sessions. (more…)
The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)
Our friends at Glow New Media have compiled this handy infographic to inspire designers who might be “stuck in a creative cul de sac.”
The infographic features a selection of quotes from some of the greatest designers of all time, including Von R. Glitschka, David Ogilvy, Marissa Mayer, Oliver Reichenstein, Paul Rand, Milton Glaser, Albert Einstein, Alex King, Frank Lloyd Wright, Andy Warhol, Tanner Christensen, Joe Sparano, Douglas Adams and Ellen Lupton.
My favorite quote from the collection: Design is the silent ambassador of your brand. – Paul Rand
Real wisdom, from some of the world’s greatest designers. Enjoy, then go and create great work!
As the fall trade show season is in full swing, exhibitors need to be engaging the B2B press covering these events as a way to further their public relations.
The best way to do this is to invite the media to your booth. Scheduling booth visits is perfect for not only showcasing new products, but also putting yourself and the company on the editor’s radar for future editorial opportunities. This is the real value of getting to know the trade press that covers your industry. Six months down the road when an editor is writing an article that pertains to your product, and they’re looking for companies to contribute, who are they going to call? Editors are more inclined to contact people they know as opposed to companies that they don’t have a professional relationship with. (more…)
Ann Knabe – aka Air Force Ann as she is known to many of my friends – and I go way back. I first met her when I walked into her public relations writing course almost 20 years ago at the University of Wisconsin- Milwaukee. Shortly thereafter, she convinced me to rejoin the Air Force with her Reserve unit, and since then we’ve been working the good public affairs fight together in locations around the world.
So it was time to come full circle and make a guest appearance yesterday in her PR tactics class where she now teaches at the University of Wisconsin – Whitewater. I spent the better part of 75 minutes talking about what it’s like working PR in the real world, including how to use media monitoring software and how to build a marketing plan. (more…)
I was a bit surprised by the results I saw of an online survey that indicated 75% of consumers who read online reviews generally find them fair, and that 60% of survey respondents say they pay more attention to customer comments than to numerical or star ratings.
My surprise was based upon my own skepticism about what I myself read on the internet, especially comment blogs. However, when I think about it, I should not be surprised.
Over the years I have found that customer comments do carry a lot of weight, especially when used as testimonials or as part of an editorial piece about a product or service. That’s why we’ve been working hard to collect customer input on behalf of several of our clients – to use that feedback to communicate directly to similar potential customers.
I guess it just goes to show you really can believe what you read on the internet, after all!
Survey results can be seen here.
That’s what I am wondering when, after several years of building their name and service into a highly successful brand, Alterra Coffee, a local coffee café chain and packager, announced that they are changing their name to Colectivo.
Why would a business with such strong brand recognition change their name? It seems that a few years ago Alterra made an investment arrangement with Mars, Inc. (yes – the candy company) whereby they received a sizable investment in exchange for the rights to the Alterra name.
Maybe the deal made sense three years ago, but I can’t help but wonder how Alterra/Colectivo views it now. What do you think?
Read more here.
Brad Fine | Comments Off
I’ve been writing press releases for as long as I can remember. However, it’s always good to remind yourself of the fundamentals to make sure you’re creating news worth reading. This infographic from Skadeedle gives a terrific reminder of the dos and don’ts of press releases.
Angela Mork | Comments Off
The key to any successful product launch is to engage the press and get them excited about it. In the past we’ve done a number of media tours in which we’ve invited the press to our clients’ facilities to see their products in action – a tactic that’s worked very well. Download our free white paper, here.
Recently, we took our media tour program and gave it a slightly different twist for our conveyor client. Instead of bringing the media to the product, we brought the product to them. (more…)
Steve Staedler | Comments Off
Yesterday, we gathered the staff over the lunch hour for a webinar that we believed to be a beneficial discussion on social media, but ended up turning it off after 10 minutes.
Why, you ask?
First, relevant content. We thought the topic was supposed to be on social media and how to get high impact results. However, the webinar turned into a sales pitch for the host company’s software. It failed to give us any new insight or strategies on furthering the use of social media.
Secondly, poor production values and connectivity: the webinar started late and the sound was very poor with lots of echoing and volume changes. Instead of us watching the presentation, we were constantly asking each other “what did they say?” This is where rehearsing or doing a run-through ahead of time would’ve helped to eliminate tardiness and address any technical difficulties. (more…)
Karen Enriquez-Wagner | Comments Off