There is a saying in Taoism: “The shape changes, but not the form.”

Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

Millennial Marketing


What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing


As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achieved and goals to be realized… we will never stretch to our true potential. I wondered what have I learned in my career–both good and bad, that lead me to where I am today? Here are a few of my do’s and don’ts that can help your professional development.

Professional Development


News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

Let’s look at what he said:

“Tidy, well organized layouts actually increase coupon returns.”


Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.

  • Tuesday, May 5th, 2015

  • PR: A Few Do’s and Don’ts

    Any seasoned PR practitioner has picked up a few tricks of the trade through the years – many of which were learned the hard way. But those were good lessons to learn as it made me a more effective PR professional. Here is my list of do’s and don’ts when it comes to B2B PR:

    Do research media outlets and identify the ones that make the most sense for your clients.

    Don’t assume you know all of the outlets pertaining to your clients. Use a media monitoring service to uncover print, electronic, bloggers and other outlets/influencers that cover your clients’ industries.

    Business to Business Marketing and PR

    Do pitch story angles to editors. They’re looking for well thought-out ideas and submissions that are specific to their audience; if you provide them with good content, you’ll often get a yes.

    Don’t sit back and wait for the phone to ring – it won’t.

    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes

    So what then, does the English major offer to the workforce that other areas of study do not?

  • Tuesday, April 21st, 2015

  • Marketing Needs English Majors

    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.


    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.

    If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them. I’m just too busy.

    Join an Organization

    We’re all busy, and we are cramming more and more into an already jammed workday. But what if I told you the potential benefits that far outweigh the extra time you’d put in? What if I said those benefits could help you use your time more effectively and actually help you build your business?

      | Comments Off on Consider Joining a Trade or Industry Organization–Top 10 Reasons Why You Should Make the Time

    What does it mean when the air begins to warm and the leaves start returning to the trees? It’s time to start gearing up for the busy trade show season of course! But before heading to the airport, hopefully you accomplished a few tasks ahead of time to make your show successful.

    Did you write and distribute a news release about your involvement at the show? Industry B2B publications often include a trade show preview section a month prior to the event highlighting exhibitors. This is a great way to receive free publicity and credibility prior to the show.

    Trade Show PR


      | Comments Off on Public Relations-–the key to your trade show success.

    If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.


      | Comments Off on It’s time to change your ‘Millennial-shmenial’ attitude…


    Amp Up Your Public Relations

    By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 Blog Series

    Public relations, marketing, and advertising are terms that get tossed about interchangeably, which is unfortunate because public relations is a decidedly unique animal compared to the other two. And when done well, it can make a positive impact on your business.

    Public relations is simply “using the news or business press to carry positive stories about your company or products.” PR is all about the relationships you’re building with the trade press, media, and potential clients, and leveraging those connections to convince those people to talk about you – at no cost to you. That’s the real beauty of PR: while it takes time, it does not take additional money in the way that publishing an ad campaign or printing new sales brochures does.

    How do you begin connecting to the media and letting them know that your business is interesting and worth talking about? This is where an agency can really help you make a splash. Marketing and PR agencies familiar with your industry already have these connections established, allowing you to essentially skip Step 1: Find the press and jump directly to Step 2: Get the press to notice you.

    Editorial calendars are a great place to start when getting your foot in the door with a trade publication. Is there an article you can prepare that will display your thought leadership or expertise in a particular topic trending in your industry? Publications are always seeking good content, so reviewing an editorial calendar and pitching a story idea that relates to the scheduled themes or topics is a great PR option. Just remember, an editorial is not the place to sell your product or business (buy an ad to do that!).

    If your knowledge doesn’t seem like a good fit for any upcoming editorials, you can still put PR to work for you. Create content – blogs, white papers, videos – that informs, but doesn’t sell. Show that you understand the industry and the challenges your customers face. Then put it out on the web or share it at meetings or tradeshows free of charge. These goodwill marketing pieces help make connections with your brand that can develop into genuine sales leads.

    Finally, consider sponsorships and charitable donations as a way to build coveted “good PR.” We’ve all heard marketers on TV say that of seemingly touchy-feely, profitless endeavors, and absolutely it’s true. Showing that you’re connected to your community and the greater good makes customers and employees more sympathetic towards and willing to support your brand. Do some good, send out a press release, and strengthen your business in the process.

    Ultimately, your PR strategy should be a distinct but equally strong branch of your overall marketing strategy. Don’t neglect this important channel, which, when done properly, may shape public opinion of your brand more than any other.

      | Comments Off on What the Heck is Public Relations, Anyway?