“What child wouldn’t love a real-life teddy bear to have as a friend?” asks Liran Szeiman. Who can argue with that kind of logic?
In this tutorial, Szeiman describes how to use digital painting Photoshop techniques to create this adorable children’s illustration in a detailed tutorial for Psdtuts+.
Enjoy this opportunity to play in photoshop and maybe pick up a few new tricks along the way.
Every person, whether you’re five or fifty, loves a well-told story. That was the basis and foundation behind Toyota’s new message that spurred their new marketing campaign. PRWeek takes an in-depth look on how the automotive giant used a variety of marketing tactics and social media efforts to help place them back on their rightful throne and at the top of their game.
Now that baseball season has arrived, I am reminded of my annual amazement at the outstanding job the Milwaukee Brewers have done over the past few years to revive the Brewers brand and make it relevant and popular. Obviously, acquiring and developing better players and winning a few games helps, but given that the Brewers have only made the post season twice in the last few years, there is more to their success than games won. (more…)
We’ve been saying this for years. PR professionals are uniquely positioned to lead content marketing strategies; especially those involving social media. Others seem to agree. Let’s face it; public relations firms know how to work with and get results through publishers.
Call it repurposed material or non-promotional copy, we have found that the most natural extension to traditional public relations activities is the ongoing development of believable and information-packed messaging for social media. Several of our clients have already enlisted our content management services, with good results. (more…)
For one project we are executing, our client’s goal is to increase the number of their current distributors enrolled in a support program during their business year. After a period of discovery, we proposed a multi-faceted communication campaign that included defining audiences and messaging, creating selling tools and sales force training materials, as well as direct communication and a significant PR/editorial/speaking initiative.
As we were planning the various breakout projects to implement our communication campaign, we kept coming back to the fact that, while our stated goal is to increase the number of distributors who have signed up, we cannot communicate only with distributors and lose focus on the end user. We must develop communication tools that help our clients’ distributors ‘pull’ end user demand into their business for the support program to be successful, creating more value in the support program for the distributors. This, in turn, causes more distributors to enroll in the support program and help achieve the client’s goal. (more…)
Looking for a way to freak out your agency creatives? Thomas Phinney, from WebINK has put together a detailed lexicon of letters. Learn about the vocabulary and details of every shape and nuance of letterforms.
With this handy resource at your disposal, the next time you want to ask your creative to change a font you can tell them you would prefer a typeface with straighter crossbars and less bulbous terminals.
I couldn’t have said it better myself and it’s the philosophy I write by:
Long, fancy words designed to show off your intelligence and vocabulary are all very well, but they aren’t always the best words.
Watch this video to understand why punchy language is often the clearest way to convey a message.
Adobe has recently released Photoshop Touch for the mobile phone. Check out this video from Adobe highlighting all of the awesome things you can do with the new mobile version:
The interface of this pocket-sized version is supposed to be very similar to the tablet version of the app, introduced last year. See macstories.com for an extensive review of features and functionality.
This app looks like a must have for any photo buff or creative professional.
As you can guess, I’ve learned a lot in my first few months as a senior account executive with LePoidevin Marketing. One of the most important lessons so far is that businesses who use the right mix of marketing tools to attain their goals more often, as opposed to those that take a narrow or singular approach to their marketing program, or those that make marketing decisions on a month-by-month basis.
We work with many clients who are leaders in their industries, and each has a different formula for taking their message to the market, but all of them use an effective mix of diverse tools. Public relations and trade media relationship development might be the key tool for one business, while for another it might be online advertising, but by using a mix of several communication methods a business can connect with more of their target audiences, more often, in support of their messages. (more…)
YouTube announced a new milestone: more than a billion unique users every single month. The video-sharing giant is a great example of keeping a target audience engaged with relevant, ongoing, new content contributed by its users.
To put this milestone in perspective, YouTube also shared a few other fun facts.
- All of the Ad Age Top 100 brands are running campaigns on YouTube
- Nearly one in two people on the Internet visits YouTube
- Their monthly viewership is the equivalent of about 10 Super Bowl audiences
- If YouTube were a country, they’d be the third largest in the world, preceded by China and India
Now thinking about your business, can you tell us what you’re doing to keep your audience engaged? And what do you hope to be your milestone?
