As a child, you are told that it pays to be positive. This theory has carried through as I’ve grown older and ventured into the professional world, particularly when it comes to writing. You shouldn’t write negative headlines – it gives the wrong message for your brand. But a recent study is telling people to bring their worst and it may give the best results.

In a study of 65,000 headlines, Outbrain compared positive, negative, and no superlative (using words like best or better) headlines. The study found that headlines with positive superlatives performed 29 percent worse and headlines with negative superlatives performed 30 percent better. The average click-through rate on headlines with negative superlatives was 63 percent higher than positive ones. (more…)


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Creativity is the fastest, easiest and least expensive way to bring added value to your brand, product or service. Fortunately, your next creative breakthrough can be just as fast, easy and inexpensive.

Great writers and artists included walks into their daily creative practice. These walks provided insight and inspiration, and often served as the cure for writers block. Henry David Thoreau’s approach to the art of writing is more relevant than ever…

“How vain it is to sit down to write when you have not stood up to live! Methinks that the moment my legs begin to move my thoughts begin to flow–as if I had given vent to the stream at the lower end and consequently new fountains flowed into it at the upper. A thousand rills which have their rise in the sources of thought–burst forth and fertilize my brain. . . . Only while we are in action is the circulation perfect. The writing which consists with habitual sitting is mechanical wooden dull to read.”
(A Year in Thoreau’s Journal, August 19, 1851)

A recent report from Stanford University confirms what writers like Thoreau have know for centuries… walking boosts creative inspiration and increases creative output.

So if you feel like you need a creative boost, here’s my suggestion:

Step 1. Click the link and print out the story on “walking vs. sitting.”

Step 2. Walk to your printer to retrieve the story.

Step 3. Fold up the story, put it in your pocket and keep walking!





  • Tuesday, May 20th, 2014

  • #Don’t forget to @reply

    Call it the number sign, pound sign or hash tag # — this character generates marketing. Companies are realizing the importance of hash tagging on social media pages. Twitter, Facebook, Instagram and other platforms are using this symbol to categorize postings for users to search and interact with their brand. It’s great that your business is posting status updates and tweets, but are you responding to your followers?

    A recent study from Simply Measure analyzed 98 popular global brands on Twitter regarding their reply rate with surprising results. The average brand tweets 10 times per day, but only 54 percent send less than one @reply. Who has the best response rate on Twitter? Pizza Hut tops the spot with more than 68,000 replies to followers — more than half of the combined replies of other top brands. Social media is about engaging conversation with your customer. Brands are tweeting, posting and hash tagging their hearts out, but forgetting the importance of social media as two-way communication. Put the social back in social media and interact with your fans and followers.


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    The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)





  • Tuesday, March 11th, 2014

  • What are you wearing?

    Does your staff complain when they’re asked to don their corporate apparel? Do they find it uncomfortable, unflattering, faded and dated? Does your apparel accurately reflect your corporate culture?  If not, then maybe it’s time for an upgrade! Here are some things to consider: (more…)





  • Tuesday, February 4th, 2014

  • Demographics…and Millennials

    I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.

    Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.

    As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking.  Trust you’ll feel the same way.  Enjoy.





  • Monday, January 27th, 2014

  • Are you ready for the deep end?

    My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this  month. As many parents, the height of anticipation and expectation was overwhelming for me – I wanted him to have the perfect swim stroke and a great flutter kick right from the first minute. My own miniature Michael Phelps.

    And, he did well – not perfect, but listened to his teacher and paid attention. When it came to the free time of class, he was insistent on swimming off to the deep end. The worrier mom that I am, I kept saying no, but he kept taking his kickboard and heading towards the unknown. It was a hard lesson to explain to my strong-willed toddler that he needed to work his way up and learn more before he was ready to swim to the deep end. (more…)



    I found this informative video commentary by GoodBadFlicks while researching movie and music news updates at one of my favorite resources; bloody-disgusting.com. This review of movie posters and design trends from the past to present offers a unique comparison of some all too common design executions. Take a look at this, I think you will find it interesting and very entertaining.

    When you invest in the creative product, the result is a more powerful, more unique and more meaningful message – one that captures the attention of your audience and fills more theater seats. So, whether you are a fan of the big screen, or like viewing in the comforts of home, look closely at that promo art…you might have seen it before. Now please pass the popcorn.



    Grandma and grandpa…and apparently several of their friends…are using Facebook more than ever before. That’s one of the more interesting findings released last week from the Pew Research Center’s Social Media Update 2013.

    According to the telephone survey conducted between Aug. 7 and Sept. 16, 2013, of 1,801 U.S. adults, 45 percent of Internet users age 65 or older now use Facebook, up from 35 percent who did so in late 2012. So why the increase of Facebook use among this age group? (more…)





  • Tuesday, December 24th, 2013

  • Engaging fact

    Here’s an interesting and useful fact to share from HubSpot.

    hubspot stat

     


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